Our purpose is to become Brazilian’s platform of relationship and consumption, where, when, and how they desire. Therefore, we go beyond retail, stepping into a customer-centric journey. We have unique levers enabling the best experience possible by offering a wide range of products, services, financial solutions, and logistics.
We operate as an omnichannel, with top-of-mind brands that provide various financial services and solutions, which feeds back and builds up our ecosystem. In the online segment, we are already recognized as a destination in various key categories, such as home appliances and furnitures. We created a new tool for sales, “Me chama no Zap” (Call Me on Zap), where the Company has thousands sellers assisting our customers online, but with a humanized view.
The marketplace sellers enjoy the strength of our brands, services, and logistics platform to increasingly sell more. With a greater assortment, we have been positioned as a relevant player in this segment.
Our logistics serves this omnichannel, creating value for the customer and operating openly. We have a strong geographic footprint through our network, with all stores working as collect points for products bought online, the Click&Collect, and logistics support. We deliver light and heavy products with the same efficiency, across all Brazilian cities, and with a good level of service.
Our financial solutions allow us to democratize credit and include Brazilians by offering competitive credit. Our financial solutions portfolio has been continuously evolving, it relies on a wide range of services, both for individuals and legal entities.
This is an ongoing process of development and transformation. This is how we envision new paths!